Instagram automations let Instagram businesses use a chatbot to manage Instagram Direct Messages (DMs)—ideal for FAQs, lead capture, and scripted journeys.

Requirements

Professional Instagram account (upgrade guide).
Instagram connected to a Facebook Page (link guide).
Edmund Ng channel connection started from the dashboard (connect Instagram in Edmund Ng).

What you get after connecting

Incoming DMs can trigger flows you build in Edmund Ng.
Replies can use text, buttons, and structured content supported by the Instagram Messaging API.
Teams can centralize Instagram with Messenger, WhatsApp, and other channels in one automation layer.

Operational tips

Test flows with a secondary Instagram account before going live.
Align “Off-Facebook” messaging policies and your business hours auto-replies with Meta’s rules for your region.
Keep your Facebook Page roles up to date so staff can fix permission errors quickly.

Support: Contact.