How to add brand profile to WhatsApp Cloud API
Enrich your WhatsApp business profile with display name, description, address, and contact details so customers recognize and trust your number.
Updated 1 min read
A complete WhatsApp business profile helps customers recognize your brand and reach you again later—think of it as your storefront on WhatsApp.
What to prepare
- Display name aligned with Meta’s display-name rules (matching your business).
- Description, address, email, website, and business hours if you want them shown publicly.
- Profile image (square logo) meeting WhatsApp’s size and content guidelines.
Where to edit
- In Meta Business Suite or your WhatsApp Manager view, open the phone number used with Cloud API.
- Update Business profile fields: category, description, contact methods, and logo.
- Save changes and wait for any Meta review that applies to display name updates.
In Edmund Ng
After Cloud API setup (setup guide), keep Edmund Ng connected to the same WABA and phone number so outbound templates and session messages match your verified profile.